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Management Focus Magazine
November/December 2009 issue of Management Focus
For international businesses, emerging economies – particularly the largest two, China and India – are attractive in a number of ways. International businesses marketing products and services in large emerging markets (LEMs) are becoming increasingly aware of both the opportunities and the threats that such markets bring. LEMs are being used both to extend product life cycles and to develop and launch new products. Read our featured article to discover what impact LEMs have on international strategy.
